
How To Beat The Salon Discount Wars
Currently, It seems that everywhere you turn there is a deal site offering beauty, hair and aesthetic services at ridiculously low prices. There just seems to be an insurgence of
Susan is from a small industrial town in North-East England known for its huge steel works which dominated the area for generations.
In 1979 that all changed. At the height of a recession, British Steel decided to close the plant and overnight the town became one of the darkest unemployment blackspots in the country.
At around the same time, a young, ambitious Therapist had a dream. Newly qualified, fresh out of beauty training, she wanted to start her beauty business. Never scared of a challenge, where better to start, Susan thought, than her hometown…
Yes, a town with one of the highest jobless rates in the country, what could possibly go wrong?
Over the following years Susan worked night and day to gradually build up a successful beauty business.
She dealt with some failures for sure, but through steely grit and determination instilled by her upbringing, she quickly became a pillar of the local business community as a model for entrepreneurial success. But, she was also gaining traction in the national beauty industry too. With her infectious personality and incisive opinions she became a vocal advocate of independent beauty businesses and how they could achieve better results.
As her profile rose so too did recognition for her business with her aesthetics clinic winning national awards, breaking the mold from previous years where big city salons were the only winners.
The rest, as they say, is history.
Currently, It seems that everywhere you turn there is a deal site offering beauty, hair and aesthetic services at ridiculously low prices. There just seems to be an insurgence of
Now here’s a delicate subject: are your staff or clients stealing from you? If you’re thinking “No, of course not!”, but only have trust and faith to back you up,
As a hair or beauty business, you want to make a consistent, great impression on your client, whether he or she is a loyal regular or someone coming to the
Answer A Few Simple Questions And Susan Will Personally recommend Five Things You Can Do To Improve Profitability In Your Salon Today!
Susan Routledge is an award-winning beauty & aesthetic clinic owner, leading industry speaker, author and member of numerous beauty industry steering groups and judging panels.