I recently had the pleasure of interviewing Lesley Caster of City Retreat, the 2017 Winner of Professional Beauty Salon AND Employer of the Year about her determination to make her salon stand out in a crowded marketplace, and also how it feels to win awards for your business.
The video is only 3 minutes long, so click below to be inspired!
Here’s to YOUR great (award-winning?) business,
Susan. x
Currently, It seems that everywhere you turn there is a deal site offering beauty, hair and aesthetic services at ridiculously low prices. There just seems to be an insurgence of deals on discount sites and on every street corner ready to entice your clients away from your business, and possibly never to return. I have
Now here’s a delicate subject: are your staff or clients stealing from you? If you’re thinking “No, of course not!”, but only have trust and faith to back you up, then I hope you’re not in for a shock. I’m constantly staggered by the number of salon owners I speak to who either know that
As a hair or beauty business, you want to make a consistent, great impression on your client, whether he or she is a loyal regular or someone coming to the salon for the first time. While some first impressions can nowadays be formed through your website, online booking process or social media profile, your receptionist
Answer A Few Simple Questions And Susan Will Personally recommend Five Things You Can Do To Improve Profitability In Your Salon Today!
Susan Routledge is an award-winning beauty & aesthetic clinic owner, leading industry speaker, author and member of numerous beauty industry steering groups and judging panels.