The easiest way to WOW your clients and to knock spots off your competition is to be knowledgeable about beauty treatments. Keep yourself updated about everything that concerns your business and further your information about the craft.
Standard training from college is no longer enough to set you apart from the huge amount of other beauty establishments out there. It is no longer the case that a client wants to come for beauty treatments for purely pampering reasons, they also want professional advice and you need to able to give it.
You and your team need to be constantly learning. The least you can do is to read articles constantly on new treatments and changes within the industry along with updates and refreshers from suppliers.
Clients now demand far more to get the perceived value of their money. I know of clients who have more knowledge than the therapists because they keep abreast of information relating to beauty treatments provided on the web. Clients expect to get this from you. You need to set yourself and your team to shine in outstanding knowledge and impress your clients.
It is great if a therapist can explain what is in a cream and what it can do, but to be fair, so can every consultant on every beauty counter in the UK. This isn’t going to set you apart from your competitors. Update your basic skills to a far higher standard and your sales will soar naturally because ‘knowledge sells’.