My Book, Your Gift, Merry Christmas!

As you can see I’ve been really busy parcelling up all of the pre-booked copies of my latest edition of The Little Book of Client Retention and I loved every minute.

If you haven’t ordered YOUR copy, then NOW is the time.

My Little Book of Client Retention is jam packed with 50 ways to increase your client retention, and in the spirit of Christmas I will send it to you totally Free of Charge in time for Christmas, and ready for you to start planning new ways to maximise your business for the coming year.

Why am I doing this?

Well, Christmas is the time for giving and my true wish is that you, and every reader of Beauty Entrepreneurs has the MOST Prosperous 2017 by retaining as many clients as possible.

Christmas is also the time for reflection.

This means evaluating all that you have successfully achieved this year, along with all the things that you seriously need to change!

Wishing on a Star isn’t good enough to bring about the right change you need in your business, so I have added a few bonuses to the Book to help you along your way to mastering your business.

To claim my Christmas gift to you:

Simply enter your Name, Your Business Name & Address, plus your email and telephone number into this Ask Susan link and I will personally post your copy this week….

I think I may need to get Santa’s little helpers on board as well!

Here’s to your great business in 2017!

Susan x

New Year, New Ideas? Plan NOW!

How has your year been? Where will you be in 12 months’ time?

new-year-new-ideasIf you don’t have precise answers for those questions, then now is the time to get them. That’s now, as in early December, not January or February.

As a salon owner myself, I know this is already a really busy time but honestly, this is the right moment to properly reflect on the past year and plan for the one ahead. Waiting for calm after New Year is too late. Before you know it, you’ve drifted for another two months when you could have been tackling real improvements.

Make time to reflect

Don’t let this opportunity get away from you. You should already have a good idea of what worked for you this year and what didn’t go quite so well. Take the time to list it all down, including why you think things went the way they did.
Go through your list line-by-line, planning ways to strengthen the good stuff and eliminate the bad. It pays to be really thorough. You should aim to create a 10-point action plan containing everything you need for the coming year, including detailed milestones and timescales.

Be sure to create a similar list of all the wonderful things you want to achieve by the end of the year too, again with milestones and timescales attached. It’s so important to make sure that every improvement or change you decide upon is tied in to achieving your goals and ambitions.

Turn a journey into small steps

Once you’re happy that your objectives are clearly defined, it’s time to start breaking them down into bitesize pieces – month-by-month, step-by-step. I know this might sound scary or time-consuming or even impossible but trust me, it’s much easier to focus on small, achievable tasks with short-term deadlines than aiming for a much bigger, often more vague, far-off goal.

Imagine piecing together an enormous jigsaw. You start by finding the corners, then the edges, then picking out an obvious face or building… Before you know it, the puzzle’s nearly finished without you even noticing!
Whatever you choose to achieve, you want to make certain the results of every step are measurable. If you can’t prove that you’ve done something, or whether it was successful, then how can you judge your progress?

Think about your freedom

And finally, what about you? What do you want from the coming year? This planning exercise isn’t just for business goals but personal ones too. After all, the point of one is to benefit the other.
Be clear about exactly what you want out of the year for yourself; whether that’s sun-soaked holidays, time with the kids or just being more confident that your salon can cope without you for a few days. Wouldn’t you like just a bit more freedom?

Here’s to a successful year ahead. Happy planning!

Here’s to your great business in 2017!

Susan x