If you haven’t done so already, it’s now time to focus on your Christmas marketing. We all like to glitz up a little for those Christmas parties and it’s a time that can spike your sales if we prepare well.
So how do you go about creating a compelling, visually exciting Christmassy Facebook page? Catherine Trebble is the top marketing & social media expert for our industry, and she’s kindly agreed to give us her 3 Great Tips to Glitz Up Your Facebook for Christmas. Over to you Catherine…
Your business Facebook page is a great place for a Christmas marketing campaign, but Christmas is a visually noisy season so you’ll need some extra pizzazz for your page to stand out from the others.
Here’s what you need to do…
Create a customised Christmassy cover image – but give this the personal touch. Seasonal stock photography is in everyone’s faces during Christmas, so show how different you are by creating some personal, salon-based photos. You could take a good-quality picture of the whole team together dressed in Santa hats, or singing carols, with a warm greeting text overlaying the picture. If you pride yourself on your amazing Christmas tree, that will make a good picture too if you (and your team) are in the shot.
Even jazzing up your current profile picture with some Christmas spritz will make a difference.
And don’t worry – you don’t have to be a Photoshop genius to create engaging, sparkling photos. The Santa hats were added to Finishing Touch’s current Facebook cover image by using Canva. But more about that later…
Christmas is a great excuse to engage with your clients in a light-hearted way – and perhaps gain some client intelligence at the same time. A poll is a very simple and interactive method of gaining client traction and, with a Christmas twist, you’re sure to gain more Facebook followers. Polls and fun surveys are shareable, too.
First, think of a question – related to your business, of course but you could add some extras.
Here’s an example:
Christmas is stressful! How would you like to destress?
– With a soothing, relaxing massage
– With a beautiful manicure, so I don’t have to worry about my nails
– With a toning facial, so I don’t look so tired!
– Hire a chef!
– Get away to somewhere warm and skip the whole thing!
Alternatively, you could run a poll on the most Christmassy shade of nail varnish that you use at the salon, favourite treatments to glitz up for Christmas, or even offer a poll on the most Christmassy refreshments you serve – you could even let your clients decide what you serve for the Christmas period.
Don’t forget to make it visual with a stunning and relevant photo and serve the poll results up as a festive infographic.
Talking of infographics…..
One way of building a client base is by adding value. An easy way to add value is to create and give away free an infographic showing beauty hints and tips; such as holiday makeup, how to look after your skin, or the countdown to Christmas nails. This might sound daunting but don’t worry, you don’t have to be a designer to create a beautiful infographic.
Customising photos and creating infographics are no longer the territory of the graphic designer. There are many software tools out there that can do all the hard work for you. Try some of these tools to make your photos pop. Here are a few of our favourites:
- Your smartphone – yes, you can use the built in photo effects that come with the camera app on your smartphone to jazz up your photos. Experiment with saturation for intense colour or sepia-toned for old-fashioned Christmas appeal
- Canva.com: An easy-to-use design tool that will help you add text and graphics to your photos with pre-created graphics that you just drag and drop onto your photo. It’ll also help you create infographics. I use this all the time and I love it!
- Wordswag: Here’s a tool that will create some superChristmassy fonts for your posts.
- Over: This is an app both for Android and iPhone and it’s an on-the-go photo editor that’s easy to use.
The best thing with any new software is to experiment and play. Take some time now to sit down and start creating, and get a feel for the software that is right for you. At the same time, brainstorm some ideas for your Facebook page, and you’re all set for a Facebook page that zings this Christmas.