Problems of a Beauty Business Owner

beauty business owner

beauty business owner

I set off on the early days armed with my dreams and ambitions. I was ready to take on the world! It’s new, it’s exciting but all too often, the realisation kicks in that it isn’t going to be a bed of roses.

In fact, it’s a very turbulent journey – one which I am expected to be able to handle at every hurdle. The loneliness kicked in when I realized that I am the only one responsible and can’t walk away or simply switch off when something goes wrong. I didn’t want to burden my friends and family who have limited time and resources to help me.

It’s sometimes difficult to get out of the loneliness even when you are doing really well because as a business owner, you are expected to always have some weird neutral balance too.

If your business is doing really well, then you are expected not to be too boastful and therefore play down your success. Partly because it may not last, and because you don’t want your clients and staff to think you are making too much money from them.

Why do business owners like me do this to ourselves? It seems totally crazy to be locked in this mad isolation.

After over 26 years of owning a salon and speaking to other salon, spa and clinic owners, I see the same problems re-occurring. Each beauty business owner thinks that they have unique ownership over their problems and business issues.

Every business is indeed unique but the problems most certainly aren’t. Most problems have magnified because the owner didn’t want to admit that he or she needed help or guidance. More so, the owner didn’t know where to get help from or have simply failed to address it earlier.

Often it gets harder because the longer you have been in business, everyone will expect that you always know what to do and that your experience should prevent problems from happening.

I firmly believe that working together and better business ‘know how’ is the way forward. There is no sense in trying to ‘put on a brave face with fear underneath’, instead we need to embrace and celebrate how great we are for taking that big step into business and tackle our issues together.

Susan Routledge works with salons, spas and clinics to help them to get the most out of their businesses. You can contact Susan here>>

How to Increase Your Client Retention

customer retention for beauty business

customer retention for beauty business

Clients will only return when they are happy about your products and services. To do this, you have to make them feel that they have received their good money’s worth – exceed their expectations whenever possible!

My Top Tip is to always add an imaginary zero to the service price that you offer. Ask yourself how you would treat a customer if you are paid 10 times more for the same service. This will really help you become more aware of the level of service you are offering.

Reflect your realization on whatever product and service you are offering today and you’ll surely increase customer retention for your business. Make a list of the little special touches you could add to make your customer’s experience more memorable. Most will cost nothing more than just a little consideration and these will make a huge difference to your customer’s perception about your business.

Ask your Clients to Re-Book

Don’t let your clients leave without committing to come back again. This doesn’t mean that you have to force them to get your service, but you should at least make them feel that they are welcome anytime. This is one efficient way to increase customer retention for your business.

Once the client is out of the door with no commitment, they are open to the lure of competitor’s offers and friends recommendations.

Often due to external factors and a hectic life, clients forget to re-book. They lose the interest to get treatments from a professional and they resort to homecare solutions instead.

Asking for re-bookings is an effective way of making your customers feel that you truly care for them. The easiest way to make clients see the value in re-booking is to create a sense of scarcity. If a client believes that they need to book then they will.

A good idea is to have a script outline that everyone uses explaining how busy you are becoming and outlining that you don’t want the client to be disappointed if you can’t give them their ideal booking time later.

Susan Routledge works with salons, spas and clinics to help them to get the most out of their businesses. You can contact Susan here>>